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Evernote Wants To Build Hardware

Jay Alabaster for PCWorld:

The CEO of archiving service Evernote said his company will soon release branded hardware with partners, as it moves toward creating its own devices.

“We won’t actually do the manufacturing, but we’ll do the co-design together,” said Phil Libin, who spoke to IDG News Service on the sidelines of the New Economy Summit, a technology conference held Tuesday in Tokyo.

After 6 apps, 2 web tools (Clearly and Web Clipper), a Business service, and expansion on 3 major platforms (OS X, Windows, Android) it makes sense for Evernote to consider more collaborations on the hardware side. Some facts worth keeping in mind: Evernote has its own developer platform and ecosystem for both apps and compatible hardware; the company signed a partnership with Moleskine to enable automatic tagging of notebook pages using stickers; they have a Chinese version of the service; and, they’re not new to other kinds of collaborations such as carrier deals and smart fridges. Evernote wants to grow.

Tighter integration with hardware would, in theory, allow Evernote to create apps that have a more direct connection with the OS. I don’t think it’d be absurd to guess Evernote is considering a Home-like approach: Evernote’s tools span note-taking, document management, photos, location, contact management, and even digital handwriting. Why wouldn’t Evernote want deeper access to mobile OSes for phones and tablets?

Again, from PCWorld:

Libin emphasized that the company aims to make devices that are “new and magical,” rather than entering an existing product category.

We’ll see in a few years.