Adario Strange, reporting for Mashable on Apple's usage of Snapchat for Apple Music:
In a fairly unprecedented move, Apple has taken its promotional message to a competing software concern: Snapchat.
The company's brief Snapchat story takes us to Los Angeles, where Beats 1 DJ Zane Lowe (sporting an Apple Watch) goes behind the scenes of Beats 1 L.A. After a few scenes of Lowe DJing in the studio, he throws it to his colleague, DJ Julie Adenuga, to continue the music program in London.
I have Snapchat installed because of stories and how publishers are using it (see our previous articles on it), and this is pretty cool indeed. Apple Music has been very active on Twitter, and I hope this Snapchat experiment is successful because I love this kind of “behind the scenes” access.