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Apple Is Listening

Marco Arment, from

It’s hard to tell when Apple is listening. They speak concisely, infrequently, and only when they’re ready, saying absolutely nothing in the meantime, even when we’re all screaming about a product line as if it’s on fire. They make great progress, but often with courageous losses that never get reversed, so an extended silence because we’re stuck with a change forever is indistinguishable from an extended silence because the fix isn’t ready yet.

But there has clearly been a major shift in direction for the better since early 2017, and they couldn’t be more clear now:

Apple is listening again, they’ve still got it, and the Mac is back.

Excellent summary of the general feeling I’ve gathered coming out of WWDC last week. Apple’s reputation for secrecy makes it hard to tell if they hear the community’s concerns, and for a time the evidence signaled that they didn’t. That’s clearly changed, however, as the last couple years have demonstrated; WWDC’s myriad of goodies for every platform was simply the latest confirmation that Apple is listening, and they care.