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App Store Shifts to Updating ‘Best New Apps’ More Often

Jeff Benjamin, writing at 9to5Mac:

Schiller is now in charge of all App Stores, taking over responsibilities from Eddy Cue, which most prominently include the iOS App Store and the Mac App Store.

It’s been less than three months since the move occurred, but we’re already beginning to see a change in the way the App Store operates. For example, we’re now seeing more regular updates of the Best New Apps section at the top of the App Store’s Featured page. In a tweet today, Schiller acknowledged the changes and indicated that more changes were on the way.

I’ve been noticing the same, particularly on the front page, which makes sense. The App Store used to be refreshed every Thursday with Editor’s Choice and featured apps. Frequent updates to the ‘Best New Apps’ section could help in promoting apps multiple times throughout the week.