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Activist Engineering

Matthew Bischoff:

You’ve been there. You’re sitting in a meeting and your boss, a product manager, or an executive is talking about Q2 goals. They’re laying out a roadmap of the features that are going to be “coming down the pike”. All of a sudden you see it. An innocuous bullet that makes your blood boil: “Auto-invite friends”, “Re-engagement notifications”, or “Disable ATS”.

The particular feature isn’t important. What matters is that you’re the engineer that’s noticed this capital-B Bad Idea. You know why it’s a problem. This time it’s not just the technical debt or the time it’d take to implement. This idea is bad because it trades a worse product for a better “business”: revenue, eyeballs, impressions, you know the drill.

You have a choice in this moment.