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What Apple Needs to Learn About Selling Books

Laura Miller has as insightful post about the importance of metadata for books, and what Apple’s iBooks Store really lacks:

“Let’s say I recently read and enjoyed Val McDermid’s “A Place of Execution,” and I want to find more crime fiction like it. On iBooks, I can discover McDermid’s other novels easily enough, but that’s pretty much it. The only other metadata about “A Place of Execution” that the Apple store gives me to work with is that this title belongs to the “Mysteries & Thrillers” category. So does Lisa Lutz’s “The Spellmans Strike Back,” a comic mystery that’s part of a series about the misadventures of a family of wacky detectives in San Francisco. Sure, they’re both crime fiction, but Lutz’s book couldn’t be more different in flavor from McDermid’s gloomy, flinty procedurals set in Northern England and Scotland.

Eventually, iBooks might collect some reader reviews for McDermid’s book; the store is too new to have many reviews at the moment, but the software does provide for it. I might learn from those reviews that McDermid writes in a mystery subgenre sometimes called “tartan noir.” If I’m lucky, the review mentioning this fact might also list some of the other authors who work in the same vein. Then I could search iBooks for their names, seeking more bleak detective fiction to feed my newly acquired appetite. But that’s a long chain of maybes.”

And I couldn’t agree more. The iBooks Store’s (but I’d put the App Store itself on board, too) navigation and organization are flawed. Apple, fix it.

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