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CBS Goes HTML5 For The iPad

Anthony Soohoo of CBS.com has confirmed that the company will start serving iPad-compatible HTML5 video streaming through their official website by this fall. This is great news, and CBS is clearly seeing the iPad as the platform to invest on, together with other networks such as the ABC (which has developed a native app for it) or the CW network, which has an iPad ready website.

“It’s still early days, but Soohoo expects CBS to deploy more and more video that is iPad-ready, until it reaches content parity with what’s available on the website through a PC.

As for why CBS decided to go with a web video strategy, rather than an app strategy, Soohoo said, “When we were looking at the iPad as a separate device, it had a lot more similarities to a PC in our mind… So for us, we wanted to make sure that video was available through HTML5 on the iPad first.”


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