Posts in news

Adobe to Apple: “Our doors are open”

Finally, we’re back to talking about Adobe and Apple. Frankly, I was getting bored of writing about the antenna. Now, Shantanu Narayen (Adobe chief) is back in the game, and this time he’s saying that Adobe still wants Apple. They can still work together, if Steve Jobs wants to.

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Apple’s iAd Not Off to a Happy Start After All?

After stellar remarks and compliments from Nissan and Unilever, you’d think iAd was a complete success in winning over the hearts of Apple’s partners right? All Things Digital is reporting that Apple’s restrictive iAds policies are having a dramatic effect on progress in the mobile ad space. Disney, J.C. Penny, and Citigroup Inc. just recently got their ads into the mobile space after the month of July was dominated by Nissan and Unilever PLC, while companies like Channel SA ended up dropping their iAds compaign announced at Apple’s launch event.

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Survey Favors iPad as a Go-To Device

One of the reasons I read on the iPad so much is because of tools like Instapaper, Reeder, and Times. I think of my Dad every time I use Instapaper, as I imagine the plentiful snippets of articles I send him are immediately dropped into a “do later” folder that never gets checked. His ability to readily read content would be dramatically increased via Instapaper’s web app on his aging Dell, especially if I created a script for it. I haven’t heard from him lately, but I imagine he’s still perusing through Yahoo or MSN news rather than reading the few All Things Digital or Ars Technica gigs I send him.

I used to visit sites every day, but by achieving a workflow with so many wonderful tools that all do different things, I’m able to delegate content for later reading, tackle it now, or share good articles with my friends. You can bookmark and highlight text in a paperback book or a newspaper in real life, but the digital savviness acquired by the iPad (and even the Kindle) have made digital content less disposable than physical paper. Mind blown right? Obviously it should be the other way around. While we’ll elaborate on this some more another time, a recent survey in the United Kingdom has me hoping that people live along the same lines of thinking I do. Digital content is more convenient, accessible, and engaging than paper equivalents.

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ITV Executives Planning to Sue Apple Over Some Rumors

A few days ago Engadget posted a scoop about Apple’s plans for the upcoming new Apple TV: iOS integration, no 1080p support, new brand. According to Engadget, the new name should be “iTV” - which sounds pretty likely if you ask me, considering that Apple has recently put a lot of products under the “i-” prefix.

Now, there’s a very little problem. There’s a major UK broadcaster called “ITV” and its executives are getting furious over these Apple speculations and are planning to sue Steve Jobs and all his crew.

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Chinese Knockoff Website Impresses with Authorization

Chinese knockoff products have a warm place in my heart for being boldly courageous and amazingly clever at tricking consumers into purchasing their cute ripoff. Some of them are cool, others are annoying, but one particular Chinese website does its best to not only replicate the charm of Apple and the iPhone 4 as reseller, they have a certificate of manliness to prove it.

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iAd “Most Progressive Thing Seen to Date” in Digital Advertising

Quoting Nissan senior manager Chad Jacoby from the LA Times, “What iAd promises is the most progressive thing I’ve seen to date” in digital advertising. North American Unilever media director Rob Master too called it, “a good start,” and is planning to launch a second iAd for the Klondike bar, while noting the success of the Dove soap iAd which resulted in a 20% return rate of viewers who wanted to check out the contents again. Campbell soup, DirectTV, and even General Electric are planning to jump on board. iAd is becoming one of Apple’s most incredible successes, securing $60 million in advertising commitments for 2010.

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