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AirPods Max Miss Out on Adaptive Audio, New ‘Siri’ Command, and More→

Chance Miller, writing last week at 9to5Mac, notes how Apple’s most expensive AirPods model are going to miss out on two key features announced at WWDC: Adaptive Audio (which blends Active Noise Cancelation and Transparency mode) and the new ‘Siri’ command that does not require saying ‘Hey’.

As my colleague Filipe Espósito also pointed out yesterday, the new “Siri” command is also exclusive to second-generation AirPods Pro. The same also applies to the new Faster Automatic Switching upgrade.

For context, AirPods Max are powered by two H1 chips, with one located in either ear cup. AirPods Pro 2 feature a next-generation H2 chip inside. Unsurprisingly, H1 + H1 does not equal H2.

I like my AirPods Max, but they’re over two years old at this point, and the gap between them and the second-generation AirPods Pro continues to grow.

The performance of noise cancelation is vastly superior on the AirPods Pro. I just had to travel 14+ hours back and forth between Italy and California for WWDC, so I was able to test AirPods Max on a plane for the first time since I bought them. They were fine, but I ultimately preferred using AirPods Pro because they removed more noise.

I hope Apple is working on an AirPods Max revision with support for H2, a foldable design, a new case, and support for the latest software features they just announced.

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On the Future of Vision Pro Inside Apple’s Retail Stores→

Earlier today in my Vision Pro story, I wondered about how Apple will showcase and set up the headset for customers in retail stores in the future.

For some excellent analysis on this topic, look no further than Michael Steeber’s latest issue of the Tabletops newsletter. Michael (who’s the leading expert on Apple retail stores) put together some fascinating thoughts on how Vision Pro could marketed and demoed inside the stores, as well as how the product compares to AirPods Pro and Apple Watch from a retail perspective.

Ultimately, the onus of ushering in the era of spatial computing will be on the Specialists and Creatives. The Vision Pro retail experience must be guided from end to end. Apple Stores started as a place to educate, and as technology faded to the background, customers began to intuitively understand their tools and seek out the Apple Store as a product destination. But visionOS is a fundamentally new paradigm that thrusts the role of education front and center once again.

These are just some of the many new challenges and opportunities Vision Pro will bring to Apple Stores. The dawn of spatial computing transforms far more than just the way we interact with software. This new category of device will impel Apple to reshape the retail experience around a more immersive, personalized environment. It’s an incredibly exciting moment.

Check out the concepts and details Michael posted here.

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Apple Releases Developer Tools to Facilitate Porting Videogames to the Mac→

Source: Apple.

Source: Apple.

During the WWDC keynote, Apple showed off Game Mode for the Mac, which gives a game priority over a Mac’s CPU and GPU resources. Apple has also reduced the latency of AirPods used while gaming and doubled the sampling rate for connected Bluetooth controllers.

Game Mode promises to improve the overall experience of gaming on the Mac, but it’s not all that was announced at WWDC. Apple has also announced a series of developer tools designed to make it easier to port games to the Mac from other platforms.

Among those tools is a Game Porting Toolkit, which Tom Warren of The Verge says is:

 similar to the work Valve has done with Proton and the Steam Deck. It’s powered by source code from CrossOver, a Wine-based solution for running Windows games on macOS. Apple’s tool will instantly translate Windows games to run on macOS, allowing developers to launch an unmodified version of a Windows game on a Mac and see how well it runs before fully porting a game.

The Game Porting Toolkit is meant as a way for developers to quickly see how much work needs to be done to port their games to the Mac, but that hasn’t stopped gamers with developer accounts from downloading the tool and taking everything from Cyberpunk 2077 to Diablo IV for a spin on the Mac according to Warren.

Along with a tool to convert shaders and graphics code to Apple’s Metal framework, The Game Porting Toolkit and other announcements at WWDC mark a concerted effort by Apple to expand the catalog of games available to Mac users. Whether game developers will take advantage of these tools and bring their games to the Mac remains to be seen, but recent announcements that Stray and Hideo Kojima’s Death Stranding, Director’s Cut are coming to the Mac are both good signs.

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AppStories, Episode 337 – WWDC 2023: Swift Student Challenge Winners, The MacStories Interviews→

Federico and John also had the opportunity to sit down with three winners of the Swift Student Challenge in the Apple Podcasts Studio at Apple Park. It was fun and inspiring to chat with Damian Perez, Henri Bredt, and Maria Eduarda Cabral de Lucena.

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AppStories, Episode 335 – Federico’s Experience with Apple Vision Pro→

In today’s WWDC episode of AppStories, Federico shares his experience with Apple Vision Pro answering questions from John, Alex, and Club MacStories members.

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AppStories, Episode 334 – WWDC 2023: A Stage Manager in iPadOS 17 Deep Dive, Plus Notes, Reminders, Standby, and More→

In the latest WWDC episode of AppStories, Federico, John, and Alex are joined by MacPaw developer Serhii Popov for a developer’s perspective on WWDC before covering iPadOS 17’s Stage Manager changes in depth, along with Notes, Reminders, and StandBy.

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On AppStories+, Federico, John, and Alex take questions from Club MacStories members about the announcements at WWDC.

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AppStories, Episode 333 – WWDC 2023: Keynote First Impressions→

For this special episode of AppStories, John and Federico were joined by Alex live in the Club MacStories+ Discord community to share their first impressions of the WWDC 2023 Keynote.

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On AppStories+, Federico, John, and Alex take questions from Club MacStories members.

We deliver AppStories+ to subscribers with bonus content, ad-free, and at a high bitrate early every week.

To learn more about the benefits included with an AppStories+ subscription, visit our Plans page, or read the AppStories+ FAQ.

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AppStories, Episode 332 - WWDC 2023: Final Thoughts and Predictions→

This week on AppStories, we recorded our last-minute thoughts and predictions for WWDC before a live audience in the Club MacStories+ Discord community.

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On AppStories+, we answered questions from Club MacStories members.

We deliver AppStories+ to subscribers with bonus content, ad-free, and at a high bitrate early every week.

To learn more about the benefits included with an AppStories+ subscription, visit our Plans page, or read the AppStories+ FAQ.

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Reddit Quotes Extraordinarily High API Pricing to Apollo Developer→

I’ve never used Reddit without a third-party app. For a while, that was Narwhal, and most recently, Apollo. Sure, I read Reddit in Safari once in a while when a Google search leads me there, but I’ve never used Reddit’s first-party app because it’s never been as good as third-party alternatives.

In April, Reddit announced that it would start charging users for API access. Sound familiar? Yes, it’s a lot like what played out with Twitter’s API and third-party apps. And just like Twitter, Reddit is charging a price for its API that’s so steep, it’s hard to imagine any third-party apps will be able to pay it.

Christian Selig, the creator of the immensely popular Reddit client Apollo, on the pricing he was quoted:

I’ll cut to the chase: 50 million requests costs $12,000, a figure far more than I ever could have imagined.

Apollo made 7 billion requests last month, which would put it at about 1.7 million dollars per month, or 20 million US dollars per year. Even if I only kept subscription users, the average Apollo user uses 344 requests per day, which would cost $2.50 per month, which is over double what the subscription currently costs, so I’d be in the red every month.

I hope Reddit reconsiders its pricing, but I’m afraid we may be seeing the end of the era when platforms used free or cheap APIs to accelerate their growth. Reddit may be within its rights to charge so much, but that doesn’t make it any less a slap in the face to app developers like Selig, whose app has helped grow Reddit’s business. Between this and Twitter, it’s hard to imagine new services attracting third-party support as a way to grow their businesses ever again.

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