This week, the boys talk about Apple Watch apps, Force Touch Trackpads, the Apple Store and Apple’s past (and possible future) moves in television. Oh, and Teletext.
I enjoyed our discussion on upcoming Apple Watch apps on this week’s Connected (see Apple’s webpage).
And, obviously, the underappreciated beauty of Teletext. You can listen to the episode here.
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Fast Company published a great interview with Tim Cook earlier this week. I liked the sections on life at Apple after Steve Jobs, initial response to the Apple Watch, and remembering to keep core values intact. And especially this bit:
Are there any fundamental ways in which you are letting go of parts of Steve’s legacy?
We change every day. We changed every day when he was here, and we’ve been changing every day since he’s not been here. But the core, the values in the core remain the same as they were in ’98, as they were in ’05, as they were in ’10. I don’t think the values should change. But everything else can change.
Yes, there will be things where we say something and two years later we’ll feel totally different. Actually, there may be things we say that we may feel totally different about in a week. We’re okay with that. Actually, we think it’s good that we have the courage to admit it.
When I dragged the clip to its maximum length I did feel a little bump. Without looking at the timeline and looking at the viewer, I could ‘feel’ the end of the clip.
This feature presages the ability for UI pixels to be ‘bumpy’ - for user to feel the texture of application UIs without having to look at where the cursor is. This means that seemingly textured software keyboards and control layouts will be able to be implemented on future trackpads, iPhones and iPads.
What I realized in using extensions is how necessary last year’s redesign of iOS was. Imagine if Apple didn’t ship a new design with iOS 7: today, we’d have sheets of stitched leather or shiny metal on top of apps that look like agendas or little robots. The cohesiveness and subdued style that iOS 7 brought with its precise structure and hierarchy allows extensions to integrate nicely with apps, feeling like extra actions rather than eerily realistic objects.
Assuming Apple’s plan is to let users feel the interface on all their devices going forward, can you imagine doing that with UIs that have rugged leather, plastic buttons, and other physical textures close to each other? If that’s the case, I’d wager that Apple’s focus on clarity also applies to tactile feedback for on-screen elements.
This week Myke and Federico discuss the reviews for Codename S.T.E.A.M, Kotaku’s revisit of the Metroid Prime Trilogy and why Federico cannot play video games on airplanes.
And when you’re done with the Apple-related part of my trip to America, you can join Myke in his disbelief over what I do on airplanes. You can listen to Virtual #30 here.
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On the heels of Apple’s Spring Forward event, the boys talk about Federico’s trip to San Francisco, the new MacBook, the Apple Watch and more.
On last week’s episode of Connected, we discussed my trip to San Francisco for Apple’s event and our first impressions of the announcements. Good addition to my article about it (and great show notes). You can listen to the episode here.
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Before the advent of high-quality smartphone shooters, slow-motion was largely left to movie montages, pro-sports instant replays, or pricey camera rigs. The idea that dancers, particularly freelancers and students, would have access to that sort of technology was unthinkable. When you’re making under $30k a year, that money is going towards food and rent, not a high-end DSLR. But now that a smartphone has become practically standard issue, previously high-end camera technology is accessible to almost everyone. And slow motion, while initially more of a gimmick, has slowly matured into a mainstay for some people.
For dancers, it’s become an incredibly useful tool for honing their craft. The newfound affordability of slow motion has enabled them to improve their technique, spruce up their audition reel, and isolate aspects of their performance that were once intangible.
My girlfriend is a dancer, and she can relate to this. Another testament to the iPhone’s transformative effect and how everyday tasks are empowered by new mobile technology.
Don’t miss Dancers of New York, Tristan Pope’s short film mentioned in the article. From Pope’s blog:
For slow motion I used Apple’s stock camera app and for timelapse I used Hyperlapse by instagram. The built in image stabilization made it ideal for quick shots without having to worry about keeping my hands still. If only the stock camera app could utilize this same technology to give the iPhone 6 the same stabilization as the 6 +. You may wonder why I didn’t just get the 6 plus… well, I enjoy my skinny jeans and have girlishly small hands, just ask my piano teacher from middle school.(Although they are rather soft…) Regardless the screen was the perfect size for viewing.
Cramer: Let me ask you about where you think things are going — I know that the car, the home — do you think of them as connectivity/social mobile cloud connectivity? Do you feel as though these are the next frontiers, or is there a frontier that I’m missing, I’m not thinking big enough?
Cook: Well, I think that those are two big ones that you’ve talked about. I think that Health may be the biggest one of all, because for years, people have depended on strictly someone else to determine their health. And now these devices — in essence — empower people to manage and track their own health and fitness. And so I think that market is probably significantly underestimated.
I’m confident that Apple has huge plans for personal health over the next few years. They’re just getting started now.
Stanford University researchers were stunned when they awoke Tuesday to find that 11,000 people had signed up for a cardiovascular study using Apple Inc.’s ResearchKit, less than 24 hours after the iPhone tool was introduced.
“To get 10,000 people enrolled in a medical study normally, it would take a year and 50 medical centers around the country,” said Alan Yeung, medical director of Stanford Cardiovascular Health. “That’s the power of the phone.”
Bloomberg’s article has also initial numbers for the various apps announced by Apple last week. As I argued in my thoughts on the March 9th event, ResearchKit has the potential to bring change to millions of people.
Apple stores are huge rich-media billboards on every major shopping street in the developed world: I can’t think of any other company that has shops as big as that in such premium locations in as many places. Apple retail is a self-funding marketing operation. So too, perhaps, is the gold watch. Apple might only sell a few tens of thousands, but what impression does it create around the $1,000 watch, or the $350 watch? After all, the luxury goods market is full of companies whose most visible products are extremely expensive, but whose revenue really comes from makeup, perfume and accessories. You sell the $50k (or more) couture dress (which may be worn once), but you also sell a lot of lipsticks with the brand halo (and if you think Apple’s margins are high, have a look at the gross margins on perfume).
