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Apple Revamps App Store ‘Games’ Category with More Curated Lists

Sarah Perez, reporting on Apple’s latest tweak to the App Store curated picks, this time for the Games category:

Apple quietly made a number of changes to the way it features and organizes mobile applications in the iTunes App Store in May that are of particular interest to mobile game developers. Previously, developers relied on algorithmically generated sections highlighting new and trending titles as a way of having their games found, but now many of these lists are gone.

Now missing are lists like “New,” “What’s Hot,” and “All iPhone (Free & Paid),” for example. In their place, including for the first time ever in the Games’ subcategory pages, are editorially curated lists instead.

Games are the App Store’s most popular category, with 18 sub-sections for different game genres. I’ve argued in favor of more human curation on the App Store in the past, and Apple seems to agree that having human editors is the best (and only?) way to highlight good content with taste and thoughtfulness.

Some developers will always find ways to work around a system where apps are highlighted through algorithms; you can’t buy your way into a curated list unless you make a good app and Apple thinks it’s worth recommending to customers. Apple still has algorithm-based sections on the App Store (Top Charts, ‘Popular Games’ on the front page), but handpicking the best software is the right thing to do in a store with about 1.5 million apps. I’m glad that we’re seeing more of this.

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The Power of the Screenshot

Then there is keeping things to remember later. I do this quite often now for posts. Yes, I could copy & paste the text into a note-taking app, but why not just screenshot the passage? It’s so much easier to do.

The same is true with sharing things. Aside from the aforementioned textshots, I often take screenshots of Tweets/Facebooks/Instagrams/etc, and share those with others on chat apps. Again, this is actually more seamless than copying and pasting a link. It also saves time on both ends as the receiver only has to load my image, not an actual website. (Facebook may be on to something.)

MG Siegler wrote about the power and convenience of screenshots on iOS.

It’s interesting to observe how taking screenshots has evolved culturally from a tool to capture app icons or Home screens into a way to share information quickly (despite its accessibility concerns) because most web services/messaging apps make it easy to preview images. Taking screenshots is also the most popular way to save controversial tweets or Facebook posts that eventually get deleted or edited.

The only time when I don’t share screenshots of Twitter conversations or web articles is when I’m using Slack, which automatically pulls in tweets and headlines when you paste links into a thread. I guess this also says a lot about eschewing slow web views in favor of nimble inline previews.

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“Google Photos Is Gmail for Your Images”

The information gleaned from analyzing these photos does not travel outside of this product — not today. But if I thought we could return immense value to the users based on this data I’m sure we would consider doing that. For instance, if it were possible for Google Photos to figure out that I have a Tesla, and Tesla wanted to alert me to a recall, that would be a service that we would consider offering, with appropriate controls and disclosure to the user. Google Now is a great example. When I’m late for a flight and I get a Google Now notification that my flight has been delayed I can chill out and take an extra hour, breathe deep.

Steven Levy interviewed Google’s Bradley Horowitz about Google Photos. The article includes some fascinating details on how the technology behind it could be applied in the future. (Ads aren’t part of the plan – for now. It’s easy to imagine how they could be.)

I’m currently uploading years of photos to Google’s cloud because I’m interested in their search technology. I ran some initial tests on a first batch of photos, and machine learning was indeed impressive: the service organized photos by locations and people, but more importantly it let me search for common keywords like “fireworks”, “beach”, and “pets”. This, however, could also have negative repercussions, as Casey Newton noted in his story on Google Photos:

Google’s face detection is so powerful that I’m glad you have the option to disable it. It created an amazingly comprehensive photo album of my ex-boyfriend, and instantly reliving every holiday and road trip together just by tapping his face overwhelmed me. It’s magic, yes, but it can catch you off guard. (And it’s not perfect: a colleague who tried the service discovered that Google thought his wife was at least four different people.)

Finding photos and rediscovering memories is just as important – if not more important – than managing them. I believe that machine learning and deep neural networks have a huge potential to help us organize and retrieve information we’d forget otherwise, and Google is well positioned to tackle this. If anything, Google Photos makes for a good additional backup option after iCloud Photo Library.

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How Dropbox Remains Relevant

We think of Dropbox as a service for synching our directories, but the real value they bring is in applying a level of thoughtfulness that no one really applied to files before. A lot of that is part and parcel with storing this stuff in the cloud, which affords many user benefits—including availability of one’s files to countless third-party apps. But a lot of it is very particular to Dropbox’s superb design of the user experience.

I agree with Khoi Vinh’s assessment of Dropbox’s strengths in the era of apps and hidden filesystems. My work depends on Dropbox: all my text files are on it (through Editorial); it’s the fastest way to share images across devices (I can’t get AirDrop to work reliably between my iPhone and iPad most of the time); and, it’s the backbone of the apps I use every day to publish articles and organize my research. I could work without Dropbox and use something like OneDrive or iCloud, but my workflow would considerably suffer. I’d be slower and live with the constant fear of losing control over files or, worse, the files themselves.

I also agree with the comment on the design of Dropbox. Features like versions, shareable links, and the recent addition of comments and recent files are all powered by a tasteful design that hides complexity and makes everything seem easy and seamless. I hope Dropbox continues to remain relevant.

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Virtual: Jurassic Park in the Sky

On this week’s Virtual:

This time Myke and Federico talk more about problematic Kickstarter projects, share some of the iOS games they’ve been enjoying, bemoan the potential cost of the Oculus, and get giddy with excitement that Myke has received Splatoon.

You can listen here.

Sponsored by:

  • Igloo: An intranet you’ll actually like, free for up to 10 people.
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Connected: Seven Minutes of Empty Exercise

This week, Myke, Federico and Stephen follow-up on a bunch of various topics before discussing Spotify, Flipboard and Jony Ive’s new job title.

On this week’s Connected, we also talk about consolidation and unbundling in web services and media companies. You can listen here.

Sponsored by:

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Google Inbox Now Open to Everyone

In my review of Readdle’s Spark email app earlier today, I mentioned how I’ve been using Inbox for the past few months.

Since moving back to Gmail late last year, I’ve been using Inbox, Google’s alternative take on Gmail that wants to make email smarter and less intrusive. Inbox is fast, has push notifications, supports filters, and is trying interesting things with location snooze and inline previews of attachments and YouTube links. These features are exclusive to Inbox and the Google ecosystem, but at least they work everywhere because Inbox is available on iOS and the web.

And:

The idea of automatic email sorting is a solid one: we are inundated with a constant stream of messages on a daily basis, and yet most email clients tend to treat all messages equally, with the same notification settings and without any distinction for different kinds of email content they should be able to understand. Inbox is reimagining the entire system by applying Google’s smarts and user controls to messages and bundles, with laudable results. In the months I’ve spent using Inbox, I’ve come to depend on the automatic sorting in Updates and Low-Priority, which separates the wheat from the chaff and lets me see important messages at a glance. I can even set separate notification options for each bundle, which is a nifty way of dealing with incoming messages.

Inbox is Google’s alternative take on Gmail, and it does several interesting things. Besides automatic grouping in bundles, for instance, it allows you to create your own custom bundles that work like filters: they can be assigned a ton of different parameters (multiple from addresses, subject matches, keyword exclusion, etc.) and you can define whether messages that match a bundle should skip the inbox, be bundled in the inbox and with which frequency, and if you want notifications for those as well. Inbox also has location reminders, the ability to preview attachments without opening a message (great for taking a look at YouTube videos and images right away), and integration with Google Now. Inbox works on iPhone, iPad, and the web, but unfortunately doesn’t have a unified inbox, only works with Gmail, and doesn’t support iOS extensions at all.

Inbox was opened up to all users yesterday, including Google Apps customers (which I tried during the initial rollout). If you use Gmail and don’t have too many accounts, I recommend you check it out. Google’s algorithms can be amazing if you’re willing to let them scan your inbox all the time (the new Trips bundle is impressive), and, overall Inbox is simply refreshing when compared to the traditional Gmail app.

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Pixelmator for iPhone

With a universal update, Pixelmator has been released on the iPhone today. I took Pixelmator for a spin last year when it launched on the iPad, and, while I don’t need all the features of this app, I’ve been using it regularly to create simple image compositions and edit screenshots for the site.

On the iPhone, the Pixelmator team went with some interesting choices. The app feels a bit constrained on the smaller screen but you can still access all the tools from the iPad version. I like how you can view layers with a swipe on the left edge of the screen, and I appreciate the effort they put into rearranging menus when you switch to landscape (I tried the app on an iPhone 6 Plus – make sure to check out the Tools menu in landscape). As you can see in the screenshots above, I’m going to use the app until I figure out a way to automate Apple Watch screenshot generation with Pythonista or Workflow.

Pixelmator is one of the most impressive mobile adaptations of a powerful desktop app – and now you can use it on an iPhone too. $4.99 on the App Store.

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Apple’s Jeff Williams on Native Apple Watch Apps

July Clover, reporting for MacRumors on Apple’s Jeff Williams’ appearance at the Code conference earlier today:

On the topic of Apple Watch apps, Williams says third-party apps will get better when developers are able to release native apps and when access to native sensors is permitted. He gave an example of what a native Apple Watch app might do, suggesting an app like Strava will be more full featured as it would have direct access to sensors.

The native Apple Watch app SDK will be previewed at WWDC, according to Williams, suggesting full featured Apple Watch apps that can access health sensors, the Digital Crown, and more, will be available when iOS 9 is released to the public in the fall.

As assumed by many, the Watch SDK will give developers access to sensors. After trying the Watch for the past two weeks, it’s obvious that the only useful fitness app for me is Apple’s Workout because it’s the only one to use the heart rate sensor.

Eight years from now, I wonder if we’ll remember WatchKit as a very sweet solution, too.

(I love Steve’s comment on the “really complex update process”. It didn’t turn out to be that complex after all.)

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