Posts in Linked

Connected, Episode 178: The Tiny Heads Trend→

It’s January, so it’s time to spin up the iPhone rumor machine, but first Stephen and Federico consider what a “Snow Leopard” iOS release could look like. Lastly, one of them has switched to DuckDuckGo.

On this week’s episode of Connected, we talk about recent rumors of iOS 12 and I explain why I’ve been using DuckDuckGo as my search engine for the past couple of weeks. You can listen here.

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Questioning the Snow Leopard Moment→

If you’ve followed Apple for any length of time, you’ve no doubt encountered someone reminiscing about Mac OS X Snow Leopard or wondering whether the time was right for some products’ ’Snow Leopard’ moment. Snow Leopard, which was released in 2009, has become synonymous with a software release focused on stability and bug fixes instead of new features.

Michael Steeber at 9to5Mac takes an in-depth look at the legend behind Snow Leopard and questions whether it’s deserved. As Steeber notes, Snow Leopard was marketed as having no new features, but it was far from bug-free. Nonetheless, the release’s marketing message, a general perception that the quality of Apple’s software declined in subsequent years, and other factors, have led to Snow Leopard’s mythological status. As Steeber puts it:

…a kernel of truth persists underneath the mythology. Improvements to iOS and macOS, no matter how small, contribute to a better experience for everyone. Fixing bugs might not be as marketable as shiny new Animoji or a fresh design, but maintenance can only be deferred so long. If Apple can knock stability out of the park in 2018, maybe the legend of Snow Leopard can finally be put to rest.

I suspect Snow Leopard’s reputation, which has become conventional wisdom at this point, will persist regardless of what happens this year. Still, it’s instructive to see how we got to this point and worth noting for the next time a similar meme circulates.

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Full Breakdown of Audio That HomePod Can and Can’t Play→

We know the HomePod works great with Apple Music, but for those who aren’t Apple Music subscribers, what audio content can the HomePod still play for them – with Siri support, and without?

Serenity Caldwell has put together a comprehensive guide for iMore that answers that question in exacting detail, filling in the gaps left by Apple’s official marketing disclosures.

For iTunes Match subscribers, it’s good news.

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Apple’s Podcast Analytics Prove the Medium’s Power→

Miranda Katz, writing for WIRED:

Podcasters and advertisers alike have long suspected that their listeners might just be a holy grail of engagement. The medium is inherently intimate, and easily creates a one-sided feeling of closeness between listener and host—the sense that the person talking into your ear on your commute is someone you know, whose product recommendations you trust, and whose work you want to support. Cox describes it as a “lean in” medium: “People are really listening and want to consume all of the content that is there and available. There’s a level of dedication that comes from podcast listeners that you otherwise don’t find.” And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom—and that boom is only getting louder.

Last year at WWDC Apple announced that it would soon provide podcasters with new data regarding the behavior of listeners – data like how long an episode is listened to for, and whether ad reads are skipped or listened to.

As Katz shares in her WIRED piece, the early results have been extremely positive, proving what many podcast listeners already knew: podcasting is a uniquely engaging medium that breeds avid fans.

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What Apple Must Do to Establish Its New Video Service→

It’s clear that Apple is building a video service. That much was obvious the moment it hired veteran entertainment executives Zack van Amburg and Jamie Erlicht. But you can’t flip a switch and create a streaming service—not even if you’re Apple. (You could buy one, but Apple has apparently chosen to build, not buy, at least for now.)

What has to happen between now and the day we all sit down and watch the first episode of van Amburg and Erlicht’s first major acquisition to play through our Apple TVs or on our iPads and iPhones?

Great article by Jason Snell on the challenges Apple is facing in building their video streaming service – which, if you’ve been keeping an eye on entertainment news, is perhaps the company’s worst kept secret. (Jason Snell and Myke Hurley have a regular segment about this topic on their Upgrade podcast, which you should listen to.)

Unlike Snell, though, I have a hard time believing Apple will not offer their service on multiple platforms. If the company’s goal is to generate more Services revenue with this product, it’s only reasonable to expect as many people as possible could sign up for it.

Also, from a cultural perspective, I think it’d be wrong to have TV shows (and eventually movies too?) be locked to Apple devices. I was watching the Grammys last night, and there were plenty of Apple Music mentions (and ads) throughout the show; Apple Music, of course, is available both on iOS and Android, which meant everyone watching could access Apple’s Grammys page and playlists. If Apple hopes to create shows that become cultural phenomena like Game of Thrones or Stranger Things, wouldn’t it be best to ensure everyone can enjoy them?

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Apple Shares First Series of HomePod Ads→

Joe Rossignol, writing for MacRumors:

Apple today shared its first series of HomePod ads on its official YouTube channel, titled Bass, Beat, Distortion, and Equalizer.
[…]
The music-focused ads are each set to their own song, including Ain’t I by Lizzo, DNA by Kendrick Lamar, Holy Water by Hembree, and All Night by Big Boi. Apple continues to position the HomePod as a “breakthrough speaker” first and “intelligent home assistant” second in the description of each video.

If there was any doubt on how Apple is trying to position the HomePod, these ads have no mention – visual or otherwise – of Siri functionalities at all. They’re just about music. (Personally, I love the style and animations.)

As someone who actually believes in the utility of smart speakers, I’m curious to see how this strategy will play out for Apple this year, and if they’re going to air “lifestyle” HomePod + Siri commercials at some point (as they did many times before).

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Connected, Episode 177: Whatever State Asparagus Is Born In→

After wading through HomePod and iOS 11.3 news, the boys give a status report on how they’re feeling about iOS 11 and High Sierra several months into running the releases.

On this week’s episode of Connected, we covered all the latest news from Apple on iOS 11.3 and HomePod, and we also checked in on our experience with iOS 11 and High Sierra so far. You can listen here.

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HomePod Supports User Presence at Home for Personal Notifications→

Refinery29’s Madeline Buxton has spent one hour testing a HomePod ahead of preorders going live tomorrow, and, like others noted at WWDC ‘17, she came away impressed with the small footprint of the device and its audio quality compared to other smart speakers.

This bit from her story is interesting:

Secondly, although everyone in your apartment will be able to use the speaker, only the person who sets up HomePod on their iCloud account will be able to send texts, set up reminders, and get calendar notifications via voice commands. Google Home and Amazon Echo, meanwhile, can recognize different voices and provide personalized content accordingly. (If you do set up personal notifications on HomePod, these will only be available when you are on the network, so you don’t need to worry about your texts being read aloud at home when you are at work. If you don’t want them read aloud when you’re home, you can go into your HomeKit settings and turn off the notifications.)

To my knowledge, this is the first time we hear that HomePod does indeed support calendar notifications (which aren’t mentioned on Apple’s HomePod webpage). As Benjamin Mayo notes, details on how personalized calendar alerts would work are still unclear.

Update: Refinery29 has updated their story to clarify that HomePod will not support calendar notifications.

In addition, I assume that the ability to detect when the HomePod’s owner is at home is powered by the new user presence feature added to HomeKit in iOS 11. Even without a HomePod, iOS 11 lets you set up HomeKit automations with conditions that determine whether you or someone else is at home. The HomePod, as a HomeKit hub, will likely take advantage of the same API, which, in my experience with HomeKit automation in our apartment, has worked well since my girlfriend and I updated to iOS 11 on all our devices in September.

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