“Annoying” is probably not a word a developer would like his app to be associated with.

I certainly don’t mind.

Thankfully, users have also thought of my app as “indispensable” and a “game changer.”

Hi, I’m Junjie, and I made Due.

It has helped people living with ADHD and early dementia. It has saved marriages. And it seems to have even saved lives.

I’d love to say I had these noble goals in mind when I made Due.

The truth is, I created Due in 2010 for myself.

The first version tackled just one thing—quickly capture what needs to be done, and when it needs to be done.

When I realized it was easy to miss notifications, I added Auto Snooze. It repeatedly notifies me of overdue reminders until I act on them.

Often, I also needed to reschedule reminders. So I made it easy to postpone a reminder—even without launching the app.

Someone who had used Due for the past 9 years said the person who created Due knows his stuff.

I guess that’s because there isn’t a day that goes by where I don’t use Due myself.

Learn more about what Due can do for you. Available on iPhone, iPad and Apple Watch.

Also available separately for Mac—on the Mac App Store and Setapp.

Our thanks to Due for sponsoring MacStories this week.

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Our thanks to Discourse for sponsoring MacStories this week.