Steve Jobs once called the Apple TV a hobby for the company, a designation revoked by Tim Cook all the way back in 2014, even before the fourth-generation Apple TV debuted. Cook’s rationale was that Apple had sold over 20 million of the devices to date, and that iTunes video content combined with device...
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Ryan Christoffel
Ryan is an editor for MacStories and co-hosts the [Adapt](https://www.relay.fm/adapt) podcast on Relay FM. He most commonly works and plays on his iPad Pro and bears no regrets about moving on from the Mac. He and his wife live in New York City.
Apple and TV: Surveying the Company’s Ambition Shift