Tim Cook’s Legacy Might Not Be What He Wanted

There’s a psychological heuristic called the “peak-end rule” that I often think of when watching movies. The rule, as it goes, is that your memory of an experience is heavily influenced by how you felt at its peak and its end, largely obscuring the other parts of the experience from your overall impression. A prime...

This Story is for Club Members

Get weekly newsletters, exclusive stories, member downloads, and ad-free version of MacStories Unwind.


See Plans

 

Already a member? Sign in