Owners of the Apple TV in Australia, Canada and the UK were given a nice surprise today with an over-the-air update enabling TV Shows to be purchased and watched directly on the device. It was a curious absence from the Apple TVs in those countries because although users could purchase TV shows from iTunes and on iOS devices (even stream it to the Apple TV with AirPlay) - until now they couldn't purchase TV content directly from the Apple TV.
Apple hasn't made any announcement about the update, but prices remain the same as they did previously. The update also introduces the "cloud locker" feature that was introduced with version 4.3 on the US Apple TV. If you are unaware of this feature, it allows you to play previously purchased TV content (the same feature is available for music, apps and books) - all thanks to iCloud.