Hulu thinks HTML5 is not ready yet, and they’re sticking with Adobe’s Flash as the technology to serve their online content. With a published, then pulled, then cached from Bing blog post, they stated that, for now, Hulu isn’t changing its video player.
“When it comes to technology, our only guiding principle is to best serve the needs of all of our key customers: our viewers, our content partners who license programs to us, our advertisers, and each other. We continue to monitor developments on HTML5, but as of now it doesn’t yet meet all of our customers’ needs. Our player doesn’t just simply stream video, it must also secure the content, handle reporting for our advertisers, render the video using a high performance codec to ensure premium visual quality, communicate back with the server to determine how long to buffer and what bitrate to stream, and dozens of other things that aren’t necessarily visible to the end user. Not all video sites have these needs, but for our business these are all important and often contractual requirements.”
Sorry Steve, but these guys need some more time. [via Business Insider]
