Apple Tweaks Prices and CPUs of MacBook Pro, MacBook Air Lines

Apple Tweaks Prices and CPUs of MacBook Pro, MacBook Air Lines

With a press release published this morning, Apple has announced they have updated the MacBook Pro and MacBook Air lines with new prices and faster processors.

Apple is making the MacBook Pro with Retina display faster and more affordable with updated processors and lower starting prices. The 13-inch MacBook Pro with Retina display now starts at $1,499 for 128GB of flash, and $1,699 for a new 2.6 GHz processor and 256GB of flash. The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the top-of-the-line 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory. Apple today also announced that the 13-inch MacBook Air® with 256GB of flash has a new lower price of $1,399.

Thanks to @setteBIT, here's a quick rundown of the changes: the 13" MacBook Pro with Retina Display is now $200 and $300 cheaper for the 128 GB and 256 GB (with SSD) models, respectively; the CPU has been bumped from 2.5 GHz to 2.6 GHz. The price difference in Euros is €250 and €350. The 13" MacBook Air with 256 GB SSD is now $100 cheaper (€150).

The 13" MacBook Pro with Retina Display was announced on October 23, 2012 – 113 days ago; the 15" MacBook Pro with Retina display was announced at WWDC '12 – 247 days ago.

In the first fiscal quarter of 2013, Apple sold 4.1 million Macs. It's unclear whether Apple might have been able to lower the prices of Retina MacBook Pro (while offering faster performances) due to possible reductions of component prices (i.e. high-resolution displays), but the timing is interesting: just a few days ago, Apple and other tech companies (such as Adobe) were summoned to appear before the Federal Australian Parliamentary Committee that has been investigating IT pricing in Australia. In response to the inquiry, Adobe promptly dropped the price of its Creative Cloud service.

Source: apple.com