Apple last night posted two new iPad adverts as part of their ongoing 'Your Verse' series. The two adverts feature travel writer Chérie King and composer/conductor Esa-Pekka Salonen. Like Apple's previous 'Your Verse' adverts, they tell a story about how people use the iPad in different ways.
My iPad lets me share my journey with the world. Other deaf people tell me they're traveling more now because they see it's possible. (Chérie King)
In the advert with Esa-Pekka Salonen, Apple features the apps The Orchestra, Pianist Pro and Notion. Apple has also made available a live performance from Salonen free on iTunes (if you are in the US).
iPad is the best tool I've seen to write down the first impulse. Those moments when your mind is open, free. And then you think, what if? (Esa-Pekka Salonen)
Esa-Pekka Salonen's Verse
Chérie King's Verse