Apple Sues Amazon

According to a brief note posted by Bloomberg, Apple is suing Amazon over the use of the “App Store” name. The popular online retail is indeed about to launch its own “Amazon Appstore” for Android devices, a marketplace to distribute and download apps. Yes, pretty much like Apple’s App Store — which counts more than 400,000 apps for iPhones and iPads and generated more than 10 billion downloads since its launch in Summer 2008.

Apple, in a complaint filed March 18, accused Amazon.com of trademark infringement and unfair competition and asks for a court order to prevent the company from using the “App Store” name as well as for unspecified damages.

Recently, Apple had a similar dispute with Microsoft. Clearly the folks at Cupertino aren’t happy with everyone using the term “app store” these days, and they’re now taking action against Amazon.

Update from Bloomberg with Apple’s statements:

Amazon has unlawfully used the App Store mark to solicit software developers throughout the United States.

We’ve asked Amazon not to copy the App Store name because it will confuse and mislead customers,” said Kristin Huguet, a spokeswoman for Apple.