Posts tagged with "movies"

AirPlay: Here To There

Airplay: Here To There

But what made Netflix an instant success was that element of touch in the browsing experience. People need to keep their fingertips on those VHS boxes in the countless white wireframe shelves at the Video Depot. The tactile experience of picking out a cassette by its cover, transporting it back home, sticking it in the VCR box and hearing the clunk when you hit Play, and then finally stepping back, separating yourself from the object that has earned your trust, and transforming yourself into a spectator,that’s actually a great representation of the appeal of AirPlay.

Because what AirPlay promises is that I can touch media here, and then weightlessly move it there.

Adam Lisagor nails it.

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iTunes Movies Now Available in Italy and Switzerland, We Want An Apple TV Now

Good news, fellow Italian and Swiss MacStories readers: we haz iTunes Movies. Earlier today Apple indeed silently launched the new iTunes section in both countries, you too can check it out by following this link. Both normal purchases and rentals are available.

We say “silently” because no press release went out nor did Apple put any banners and / or links in the iTunes Store homepage to promote the new Movies (or, in Italian, “Film”) – it’s pretty much a hidden section with a rather straightforward interface. Read more