Today Apple announced a special event at the Steve Jobs Theater for March 25, 2019, at 10:00 am Pacific time. Matthew Panzarino of TechCrunch posted an image of the press invitation to Twitter:

According to Panzarino’s tweet, the email invitation, which says simply ‘It’s show time,’ played a short film reel countdown animation, which suggests the event will be used to announce Apple’s much-anticipated video streaming service. In addition to a video service, there have been rumors that the company will use the event to announce a magazine service that will expand on its existing Apple News product.