Astute take by Benedict Evans on Apple Watch Edition:

Apple stores are huge rich-media billboards on every major shopping street in the developed world: I can’t think of any other company that has shops as big as that in such premium locations in as many places. Apple retail is a self-funding marketing operation. So too, perhaps, is the gold watch. Apple might only sell a few tens of thousands, but what impression does it create around the $1,000 watch, or the $350 watch? After all, the luxury goods market is full of companies whose most visible products are extremely expensive, but whose revenue really comes from makeup, perfume and accessories. You sell the $50k (or more) couture dress (which may be worn once), but you also sell a lot of lipsticks with the brand halo (and if you think Apple’s margins are high, have a look at the gross margins on perfume).

Rob Griffiths:

But I am fascinated by this new business Apple’s going into; the sheer number of products and prices is pretty amazing: By my count, Apple will be shipping 38 separate models of watches. There’s a gallery page at Apple’s site where you can page through all of the watches, and get the details on each specific model. You can also view the watches in the store, where you can find pricing info.

Rob put together a spreadsheet to compare case, weight, cost, and more for each Watch model. Useful.

(via Six Colors)

Smart observation by Rene Ritchie on using Apple Watch for the first time:

The digital crown and the button aren’t directly analogous to the Home and Sleep/Wake buttons on the iPhone. Force Touch has no analogue on the iPhone (at least not yet). Trying to use the Apple Watch like an iPhone works about as well as trying to use an iPhone like Mac. (Or trying to use the original iPhone like an old-school BlackBerry or Treo.)

Yes, you can go and seek out all the features if you really want to. Apple made it possible. But the watch really wants to bring those features to you.

Something that I’ve noticed is that a lot of people (myself included) tried to rationalize the UX of Apple Watch in the six months since the original announcement. And, for me, a wrong assumption was to believe that Glances were comparable to widgets on iOS 8 – always accessible from anywhere by swiping from the bottom. But Glances are meant to be used to peek at information from the watch face, and the entire structure of the Watch OS is different from iOS. I’m curious to see how quickly I’ll get used to Apple Watch, as brief demo sessions aren’t enough.

Cool idea by the newly launched WatchAware: interactive demos for Apple Watch apps ahead of the device’s release.

At WatchAware, we’re excited to bring you our take on industry news about Apple Watch and the impact of wearable technology in general. But we’re even more excited about our new, just-launched Apps section. There, we’re giving third-party developers their own little corner of the site, where readers can come to check out their wares, see how their apps will look and run, and even interact with them. It’s really cool, and we’re really proud of it.

The Apps webpage they launched features a collection of apps previously shown in September but also new ones provided by indie developers. I’m particularly intrigued by Feed Wrangler, Todoist (obviously), and Run 5k. Besides the device itself, I’m excited to see how third-party apps will adapt to the Watch – Run 5k (video here) will display heart rate, distance, and pace directly on your wrist, which wouldn’t be possible with an iPhone app.

The cat is out of the bag… we’re working on an Apple Watch app for @LaunchCenterPro: http://t.co/AePlhE33Z5 pic.twitter.com/ooi5d1jG1N

— David Barnard (@drbarnard) March 1, 2015

Launch Center Pro, my favorite utility to launch actions and apps on iOS, is coming to Apple Watch. As shown by Contrast’s David Barnard, Launch Center Pro for the Watch will feature a list of actions with a simplified interface in line with Apple’s guidelines for the new device.

I’m excited about the potential of bringing discrete automation to the wrist. And I’m curious to see how Contrast will slim down the experience to make sense on the Watch. The actions in the screenshot seem to be primarily web-based (likely powered by IFTTT) and they can work well with one-tap interactions and dictation, but I’m wondering if the more complex workflows of Launch Center Pro for iOS could have Watch counterparts as well.