App Store SEO: The Impact of iTunes Web Preview

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“iTunes preview pages rank well in Google search results because they are very search engine friendly for app names. The URL, page title, meta description, meta keywords, and the H1 tag are all loaded with the app name. These pages also have lots of incoming links from every blog entry, review, and so on that uses the iTunes link. I suspect that the Playboy app comes in at #7 because of all the recent news and opinion articles that link to the app as an example of a big publisher that escaped the iTunes sexy app purge.

It is interesting to note that the iTunes preview page uses the “nofollow” attribute for links to the app’s homepage, so the PageRank of the preview page does not convey any benefit to the developer’s site .”

Developers, take note.



The Weather Giveaway Winners Announced

Thanks everyone who entered the The Weather giveaway. Also, we’d like to thank the ClinkApps developers for the promo codes they gave to MacStories.

Here are the winners:

JR007

iona64

Ammon Casey

Brian R

Zara

Cindy

Nate

Tony Martinez

k3mf0u

You’ll receive the promo code in your inbox in a matter of a few hours. Stay tuned for other giveaways coming this week.

In the meantime, you can follow the official MacStories Twitter account as @macstoriesnet .





Dan Moren on the iTunes LP

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“For most people, listening to music is something you do while you’re doing something else, not an activity that occupies your entire mind. By contrast, the iTunes LP requires the same kind of attention that you might give to a movie or a book. While that might appeal to the serious music fan, it’s overkill for most consumers.”