Publishers may have an uphill battle to face when it comes to developing on the iPad. The entire business of Editorial magazines and newspapers is focused around something tangible – it’s focused on printed content. I assume that a lot of these traditional business are interested in developing and publishing content for the iPad (in an app), but don’t know how to approach the new, digital world. They are completely out of their league.
But for Wired, they’ve already been dealing in digital content for years. They have the advantage in understanding how customers will interact with digital products. As we’ve seen with Time’s latest demo, their digital magazine may become a navigational nightmare.
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