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Scribd: User Engagement Surges After Dumping Flash

For those unfamiliar with Scribd, it’s an excellent social networking tool designed to get people talking about written materials – documents, comics, books – they’re all there. Lately they’ve been undergoing the arduous process of freeing themselves completely of Adobe Flash, and as they wipe away the last remaining remnants, the results have been dramatic.

CEO Trip Adler reports that user engagement, “Has surged.” Scribd isn’t saying their user base is increasing, rather, their pre-existing user base (50 million unique visitors) are spending a substantially greater amount of time searching for documents and sharing materials with friends.

TechCrunch reports,

“The HTML5 play has also made Scribd’s product very iPad friendly and iPad users are responding in kind. According to Adler, although iPhones clearly outnumber iPads in the wild by a large margin, the number of users accessing Scribd through the iPad is now roughly equivalent with the number of users who are using their iPhone.”

TechCrunch has some short video commentary and the full read, so I suggest you click over and check it out.

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