IDG, which runs the annual Macworld Expo, yesterday revealed that the event is being renamed to Macworld | iWorld - recognising that the event has grown beyond just Macs and now includes the ever-growing popularity of iOS. IDG also began registration for the renamed Macworld | iWorld expo which will run for three-days betweeen January 26 and 28 next year.
The brand is evolving from Macworld [Expo] to Macworld | iWorld to illustrate that the show is about the whole ecosystem of Apple products.
The event will be similar to previous Macworld expos with exhibits and conference sessions but will also feature what IDG is calling “dynamic culture experience[s]”. One such example is the ‘Music Experience showcase’ which will feature musicians that use Apple technology in the creation of their music in live performances and talks, another such experience will be the Film Event.
The event organisers are quick to point out that despite the name change, the Mac hasn’t been forgotten, in fact if anything it will be bigger than ever next year and according to the event organiser, Paul Kent, they are looking for “a heavy influence of OS X developers on the show floor this year”. Passes for Macworld | iWorld start from $25 and you can find more information from the Macworld | iWorld website.