Pandora has a competitor to Apple Music and Spotify on the way called Pandora Premium. The company announced today that its $9.99/month streaming plan will be launching soon, and it’s now taking signups for the first invitations to the service.

Though Pandora Premium enters the on-demand streaming market somewhat late in the game, Pandora seems to have worked hard to create a solid experience that’s not just a knock-off of its competitors. Besides many of the basic features you would expect, there are several highlights that seem noteworthy.

Quick playlist creation seems to have been simplified:

In Pandora Premium, start a playlist with one or two songs of your choice, tap “Add Similar Songs” and put the power of our Music Genome Project to work to quickly and effortlessly create the perfect playlist for any activity, mood or party.

In addition,

Thumb up a handful of songs on your favorite radio station and Pandora Premium will automatically create a playlist of these songs. Thumb more songs and we’ll add those to the playlist too.

Pandora Premium also claims to have more robust search than other services:

In Pandora Premium, we’ve done the hard work of separating the killer from the filler for you. We’ve filtered out karaoke tracks, knock-off covers and pet sounds (but not Pet Sounds) that slow down other services. You get fast, accurate search results that get even smarter over time.

Based on the screenshots, Pandora seems to have done a great job not only thinking through the features of the app, but also creating a visually appealing, simple app to navigate. Though I’m a mostly-content Apple Music user, I look forward to giving Pandora Premium a try.