Today Google introduced a new feature for Google Maps that allows curating lists of places you want to remember and sharing those lists with others.
In previous versions, Google Maps allowed saving a location in a way that's similar to marking a place as favorite in Apple Maps. Every saved place went on one list, and there was no way to further categorize items you had saved. Today's update is a helpful expansion of that feature, making it possible to save places to pre-set lists like "Favorites" or "Want to Go," or to your own custom created list.
The ability to create custom lists opens so many possibilities: future vacation planning, restaurants to try, date night ideas, or whatever else you can think of. Any list that you've created can be shared with others via a link. When you share a list with others, they'll have the option to follow that list, meaning any future updates made to it will be visible to them.
Last fall my wife and I took a vacation to New York City for the first time. In researching places we would want to visit in the city, I would look up a location in Apple Maps, then use the share extension to add that location to a note in Apple Notes that was shared with my wife. Throughout our trip, we would use the links in that note to get us where we wanted to go. It wasn't a terrible system, but if Google's list feature had been around at the time, it would have been a perfect solution for us.
The new list feature will be rolling out in the next version of Google Maps for iOS, expected soon.