Consuming media is incredibly important when staying mobile, whether it be news or entertainment. CBS is rumored to be testing iPad-friendly HTML5 content, removing the need for Flash videos on their network. Ultimately this will be great for consumers as it will broaden access to millions of iOS and Android devices.
“While stopping short of a commitment, Soohoo notes that CBS is currently leaning toward offering both browser-based video streaming and dedicated apps, choosing to ‘follow where the audiences are.’”
Following ABC’s first attempt, CBS is promised to deliver some amazing content to our i-devices later this year. While other media companies will continue to rely on Flash, hopefully forward thinkers such as CBS can persuade the rest of the industry to make the transition.
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