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Apple’s October 30 Keynote By the Numbers

As usual, Apple scattered facts, figures, and statistics throughout the keynote today. Here are highlights of some of the statistics revealed during the event held at the Brooklyn Academy of Music’s Howard Gilman Opera House.



  • 51% of Mac buyers worldwide are new to Mac.
  • 75% of Mac buyers in China are new to Mac.
  • The active installed base for Macs has grown to 100 million.
  • The Mac continues to be rated #1 in customer satisfaction.

MacBook Air

  • Display
    • 13.3-inch Retina display.
    • 50% narrower bezels.
    • 4 million pixels in the new Retina display (4 times the resolution of the previous MacBook Air display).
    • 48% more color.
  • Audio
    • 25% louder.
    • 2 times more bass.
    • 3 microphones.
  • Design
    • 20% larger trackpad.
    • 2 Thunderbolt 3 ports.
    • 17% less volume.
    • 15.6mm thin.
      • 10% thinner than previous MacBook Air.
    • 2.75 pounds.
      • Quarter pound lighter than previous MacBook Air.
  • Specs
    • 1.6GHz dual-core 8th-generation Intel Core i5 processor with Turbo Boost up to 3.6GHz.
    • Up to 16GB RAM.
    • SSDs up to 1.5TB and 60% faster.
    • 12 hours of wireless web browsing.
    • 13 hours of iTunes movie playback.
  • Environment
    • Logic board made from 100% recycled tin.
    • Internal components made from 35% post-consumer recycled plastic.
    • Enclosure made from 100% recycled aluminum.
    • 50% reduced carbon footprint overall.
  • Starting price: $1,199.
  • Available online today, in Apple Stores November 7.

Mac Mini

  • Available with 4 or 6 core 8th-generation Intel Core i3 or i5 processors.
    • Core i7 processors available as upgrade.
  • Up to 5 times faster system performance.
  • Up to 60% faster graphics.
  • Up to 64GB 2666mhz SO-DIMMs RAM.
    • Starts at 8GB RAM.
  • All Mac Minis have SSDs, which are up to 4 times faster and pack up to 2TB of storage space.
    • Double the maximum storage capacity of the old Mac Mini
    • Starting SSD is 128GB memory.
  • 30 times faster HEVC video encoding.
  • New thermal system with double the airflow.
  • Ports
    • 1 Ethernet port.
      • Configurable with 10Gb Ethernet.
    • 4 Thunderbolt 3 ports.
    • 1 HDMI port.
    • 2 USB-A ports.
  • Environment
    • Components made from 60% post-consumer recycled plastic.
    • Enclosure made from 100% recycled aluminum.
    • Nearly 50% reduced carbon footprint overall.
  • Starting price: $799
  • Available online today, in Apple Stores November 7.


  • Well over 400 million iPads sold.
  • 44.2 million iPads sold in the last year.
  • Design and display
    • Smaller iPad Pro
      • 11-inch display.
      • 2388-by-1668-pixel resolution at 264 pixels per inch.
      • 5.9mm thin.
      • 1.03 pounds Wi-Fi and cellular.
    • Bigger iPad Pro
      • 12.9-inch display.
      • 2732-by-2048-pixel resolution at 264 pixels per inch.
      • Almost exactly the size of an 8.5”x11” piece of paper.
      • 5.9mm thin.
        • 15% thinner.
      • 25% less volume.
      • 1.39 pounds Wi-Fi, 1.4 pounds cellular.
  • Specs
    • A12X Bionic chip built on 7 nanometer process.
      • More than 10 billion transistors.
      • 8-core CPU.
        • 4 performance cores.
        • 4 efficiency cores.
      • 7-core GPU.
    • 35% faster singe core performance.
    • 90% faster multicore performance.
    • Faster than 92% of all portable PCs sold in the last 12 months.
    • 1000 times faster graphics performance.
    • Neural engine which can deliver 5 trillion operations per second.
    • New fast storage controller enabled up to 1TB of storage capacity.
    • Storage starts at 64GB for base model.
    • USB-C port instead of Lightning port.
    • Can connect to 5K display.

You can also follow all of our Apple event coverage through our October 30, 2018 hub, or subscribe to the dedicated October 30, 2018 RSS feed.

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