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Apple Is Not Banning Analytics Tools for Apps

This is great news for App Store analytics tools such as Flurry and Medialets: they won’t be banned, but only if they respect Apple’s rules. So, unlike we reported some weeks ago, it’s not like they’ll be completely banned, they just have to change their system. The entity of “just” is still unknown though.

Venturebeat has managed to talk with Simon Khalaf, Flurry CEO:

“But people at the analytics firms we’ve talked to say they’ve been in touch with Apple, and they’re not being banned. Apple’s notoriously long, secretive app approval process will probably get longer and more confusing to some developers. Analytics vendors will need to pay careful attention to what Apple considers acceptable and unacceptable. But they’re not being locked out.

Flurry CEO Simon Khalaf gave me an on-the-record answer:

“Way before Apple iPhone OS 4.0 ships, we will have an SDK that is fully compliant with Apple iPhone OS 4.0 terms and conditions and we are also working and will be announcing soon an initiative and product features that address consumer privacy concerns.”

Does “fully compliant” mean “radically different”? We don’t know. But still, we know they’ll be there.

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