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Apple Begins Preparing For Its 12 Days Of Christmas Promotion

Update: The app has made its way onto a number of European stores including the British and German app stores.

Apple will this year again run its '12 Days of Christmas' promotion after releasing the companion iOS app a few days ago.  The promotion will run between December 26 and January 6, with each day featuring different music, videos, apps and books available for free for 24 hours.

Apple has not yet revealed what content will be offered for free — but if they follow the promotion that they did last year it will see the app update each day, displaying that day's offering for the respective region (it changes based on the country). The app is not yet available in all countries, but included below is Apple's description of the app. It should be expected that Apple will soon start marketing the promotion through iTunes and through their website.

You and your friends can download a fantastic selection of songs, music videos, apps and books for free. Each download will only be available for 24 hours. Get our special 12 Days of Christmas app to make it even easier to access your gifts while you’re on the go.

Don’t have an iPhone, iPad or iPod touch? Don’t worry. Come back 26 December to download gifts from your computer.

If the companion app is available in your region, you can download it for free on the App Store.