THIS WEEK'S SPONSOR:

Textastic

The Code Editor for Your iPad and iPhone


AdMob Releases iPad-compatible SDK, Declares War On Apple’s iAd

AdMob (owned by Google) has updated its iPhone OS SDK to include support for native iPad apps. Developers can now take advantage of the iPad specific tools to start monetizing their applications and embed beautiful and rich banners without cluttering the interface. You can read all the details over the company’s official blog post about it.

“Our new SDK is unified across all devices running the iPhone OS, which means that developers can download one binary for development across all Apple iPhone OS devices – iPhone, iPod touch, and iPad. AdMob’s unified iPhone SDK makes it easier for developers to quickly integrate our code and start monetizing their applications.

The new SDK supports two ad formats in native iPad applications: text & tile ads and image ads. Both of these ad formats are available in the three IAB standard ad sizes: 300×250, 728×90, and 468×60.”

Also AdMob is offering a sneak preview of what their future HTML5-powered ads will look like.

“AdMob was one of the first companies to launch ad units for both iPhone and Android applications, and now we’re helping to drive innovation on the iPad. We consider today’s launch of text & tile and image ads for iPad native apps to just be the starting point. We’re always thinking about what’s next and working to leverage the unique capabilities of mobile platforms to create engaging ad experiences. With that in mind, we’ve put together a sneak preview of the creative potential of iPad ads using HTML5.”

Did AdMob just declare war on Apple’s iAd platform? Yes. I mean, engaging ad experiences? You know what they’re talking about.

This is going to be interesting, especially from a revenue sharing point of view.

Unlock MacStories Extras

Club MacStories offers exclusive access to extra MacStories content, delivered every week; it’s also a way to support us directly.

Club MacStories will help you discover the best apps for your devices and get the most out of your iPhone, iPad, and Mac. It’ll also give you access to advanced iOS shortcuts, tips and tricks, and lots more.

Starting at $5/month, with an annual option available.

Join the Club.

A Club MacStories membership includes:

  • MacStories Weekly newsletter, delivered every week on Friday with app collections, tips, iOS workflows, and more;
  • MacStories Unplugged podcast, published monthly with discussions on what we’re working on and more;
  • Monthly Log newsletter, delivered once every month with behind-the-scenes stories, app notes, personal journals, and more;
  • Access to occasional giveaways, discounts, and free downloads.