With Apple blocking AdMob, Google’s recent acquisition, AdMob CEO Omar Hamoui feels it’s necessary to comment on their ticket of non-admission. Acknowledging that, “Apple proposed new developer terms on Monday that, if enforced as written, would prohibit app developers from using AdMob and Google’s advertising solutions on the iPhone,” Omar finds Apple’s new terms highly distasteful. All I have to say is get over it buddy; companies don’t have to use AdMob to deliver the goods when iAds are always available. And Jobs has already made clear that some incredible businesses are already on board. So what’s your point?
Omar argues, “These advertising related terms both target companies with competitive mobile technologies (such as Google), as well as any company whose primary business is not serving mobile ads,” and, “The terms hurt both large and small developers by severely limiting their choice of how best to make money.” I highly disagree.
This does not limit how developers will best make money on the iPhone. Apple’s own, integrated solutions are ultimately best for their platform, and not with a third party provider. Besides AdMob, you have the whole Android market to work with (which should be your target audience), and I haven’t seen anything impressive from you. iAds on the other hand are incredibly easy for developers to implement and financially work with the same accounts we’ve been using all along, and while I’m not saying choices aren’t limited, Apple already has a system in place that functions as advertised. The fact is, we don’t need you. As with any framework, developers have to pick and choose what they want to develop for. If they choose to develop for the iPhone, assumably they’ll be satisfied for settling with iAds. If they choose Android, they’ll want the Google ads. Out of the gate, that’s what we expect.
Yes, CEOs will protect the position of their company. Of course AdMob is upset as they don’t get to advertise on a popular phone (they can’t make money). But don’t use iOS developers as a scapegoat – our choice has been made.