YouTube’s take on the popular Stories format from Instagram and Snapchat was previously only available to select YouTubers, but starting today it’s rolling out to all accounts with over 10,000 subscribers. Sarah Perez, writing for TechCrunch:

YouTube is beginning to roll out Stories to a wider set of creators, giving them access to the new creation tools that include the ability to decorate the videos with text, stickers, filters, and more.

The feature is very much inspired by rival social apps like Snapchat and Instagram – except that, in YouTube’s case, Stories disappear after 7 days, not 24 hours.

The idea behind YouTube Stories is to give creators any easy way to engage with their fans in between their more polished and produced videos. Today’s creators are no longer simply turning a camera on and vlogging – they’re creating professional content that requires editing and a lot of work before publication, for the most part.

While I haven’t encountered any of my favorite YouTubers using Stories yet, I hope that changes after today. While Instagram’s IGTV seems like it hasn’t taken off very well, plenty of YouTubers remain heavy users of Instagram Stories. If YouTube Stories can offer a similar experience, without users needing to leave YouTube, it could be a really solid addition to the platform.