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The State of Gaming on the Apple TV

Samuel Axon of Ars Technica published an article over the weekend about the state of gaming on Apple TV, inspired by the recent demise of Minecraft on the platform. In it he shares quotes from notable iOS and tvOS game developers about Apple's problems with the Apple TV as a gaming platform.

On the subject of Minecraft, Team Alto developer Ryan Cash said:

"If I were in charge of the game...I think I'd really try to stay there. While the platform certainly isn't the biggest, it continues to grow, and it's a great way for certain types of audiences to experience gaming, often for their first time."

Strange Flavour's CEO Aaron Fothergill expressed similar sentiments, highlighting how easy it is to port a game from iOS to tvOS. He did, however, share one common request for the platform:

"I...like the idea of game controllers (ideally Apple ones) being bundled with the Apple TV as an actual Apple option. So there's an Apple TV being sold specifically for games."

Finally, developer Patrick Hogan shared three things he believes Apple should do:

  • Include an Apple-branded, full-featured controller with every Apple TV.
  • Market the Apple TV as a gaming platform.
  • "Spend a lot of money on funding platform exclusives, ports, and presence at every major gaming expo and conference to break the chicken-egg problem of getting customers to make it viable to devs."

Gaming is clearly an area where Apple could have more success if it wanted to. Producing a controller to bundle with the Apple TV, even if it were just included with certain SKUs of the device, wouldn't be that difficult for the company. Clearly it's just something that the execs in Cupertino don't want to pursue at this time.

It could be challenging bridging the gap between the touch-first games of iOS and potential controller-first titles on the Apple TV, but if Nintendo can walk that line successfully with the Switch, I don't doubt that Apple could do the same. Until such a strategy shift takes place though, Apple TV gaming is likely to remain stuck in mediocrity.