Music Business Worldwide reports on a new, multi-year deal Spotify has struck with Universal Music Group. One change tied to the deal is that some new albums from Universal will be exclusive to Premium subscribers for a two-week window. Spotify’s CEO Daniel Ek shares:
“We know that not every album by every artist should be released the same way, and we’ve worked hard with UMG to develop a new, flexible release policy. Starting today, Universal artists can choose to release new albums on premium only for two weeks, offering subscribers an earlier chance to explore the complete creative work, while the singles are available across Spotify for all our listeners to enjoy.”
Another change brought by the new deal is highlighted at the end of the article. Quoting a Spotify press release:
‘The new agreement will also provide UMG with unprecedented access to data, creating the foundation for new tools for artists and labels to expand, engage and build deeper connections with their fans.’
Although this information is spun by Spotify as a positive, it may be concerning to any more privacy-conscious users.