In a post published on their official blog last week, music streaming service Rdio has announced that they've started a conversion process to offer their entire catalog in higher quality:
As the initial step in this program, Rdio has begun to convert its entire existing catalog to the AAC format and will deliver 320KbPS as our new standard — without increasing our price. In addition, and as part of our ongoing commitment to the artist community, Rdio will work closely with artists and labels from around the world to continue to raise the bar higher on streaming quality where sufficient network bandwidth exists, and to improve stream delivery in markets around the world where network quality and bandwidth are often inconsistent.
Since its launch, Rdio has always streamed at a highest quality of 192kbps, with variable bitrates for mobile devices. Rdio is the latest music service to start offering 320kbps streams, as both Spotify and Beats Music already provide higher quality to paid subscribers (Beats Music included the option since day one).