GIPHY’s iPhone app was updated today with the ability to save favorite GIFs. What’s more, you can sign up for, and into, a GIPHY.com account from the iOS app so those favorites sync across GIPHY’s website, the iPhone app, and its companion Messages app. It’s a relatively simple change, but one that makes a big difference in the utility of the app. If you have a go-to reaction GIF, now you only need to save it as a favorite once to access it from the web, the iPhone app, or the Messages app.
In my limited testing, syncing was seamless and immediate. The update does not include GIPHY Keys, GIPHY’s custom iOS keyboard. Favorites saved in the keyboard app do not sync to your GIPHY account. In addition, the lack of an iPad app is curious; I find myself wanting a GIF at least as often on my iPad as on my iPhone. That said, this is a welcome update that should make GIPHY much more useful to diehard GIF fans.