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First Photos of Jony Ive-Designed Leica M Camera

PetaPixel:

Admittedly, there’s only so much you can alter a Leica M, but now the company has finally released press images of the Ive-designed shooter, and as you might expect, it could be described as “unapologetically simple.”

Jokes aside, the camera basically looks like what you would expect an Apple-Leica hybrid might look like. The aluminum design is to be expected, but apparently it actually took some serious time to get right. According to Leica, the camera you see below is the result of 561 models and nearly 1000 prototype parts made over the course of an 85-day design marathon.

From Leica’s official Google+ account:

Leica Camera is pleased to present The Leica M for (RED), designed by Jony Ive and Marc Newson. The camera, based off the Leica M, will be auctioned off at Southeby’s on November 23rd 2013 to raise money for The Global Fund to fight AIDS, Tuberculosis and Malaria.

From a design standpoint, it features a laser machined aluminum body and an anodized aluminum outer shell. A total of 561 models and nearly 1000 prototype parts were made during the 85 days it took to create of this unique, one of a kind camera.