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Facebook Buys Popular MSQRD Face Swapping App

Alex Heath, reporting for Tech Insider:

Masquerade’s app lets you overlay playful, animated filters over your face using your phone’s selfie camera. The effects range from Leonardo DiCaprio at the Oscars (right) to a monkey, and they’re fun to play with. You can record video in the app or take a still photo to share on other social networks.


Expect Masquerade’s face swapping filters to show up in the Facebook app eventually.

The social network also plans to keep Masquerade operational as a standalone, free app, as well as integrating its technology into Facebook. The effects join a line of creative tools Facebook has added to its app already, like stickers, finger doodles, and photo filters.

Masquerade built impressive technology for real-time camera manipulation (I also featured the app in a recent collection of MacStories Weekly for Club members). The acquisition makes sense – from anecdotal experience, in the past couple of months I’ve seen a lot of my friends post selfies modified with Masquerade and Face Swap.