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Desk App’s 2014

A great overview of Desk’s 2014 by its developer, John Saddington:

The bottom-line, though, is that it means that it is quite possible to “make it” as an indie developer and eek out an income that is substantive and worthwhile. I hope this report, if anything, gives some encouragement to all of those that are interested in seriously (or semi-seriously) pursuing an independent app that creates great value for users and customers.

Desk is a new text editor and publishing app for OS X, and John has clearly put years of thought and passion into it. What struck me in his blog post is how he reinvested the app’s revenue into advertising instead of settling on what he had achieved, going after a very committed audience that produced interesting results.

Fascinating story, and good business sense. See also: Joe Cieplinski’s thoughts.