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Bringing the App Store to the Web

Rene Ritchie, writing on the lack of a web interface for the App Store to buy any app from any device using a web browser:

Instead, imagine if the web intermediated, providing all App Store links on all platforms. Click on an App Store link on your Mac or PC and, instead of iTunes, you go to iTunes Preview and there’s a Get or Buy button right there. Click the button and you can choose to open in iTunes or log into your Apple ID account and initiate the Get/Buy right from the Web.

Instead of iTunes Preview, though, it’s now App Store for iCloud, or whatever best fits the model Apple wants to use.

This is one of those omissions that continue to surprise me almost nine years into the iOS App Store. Even companies like Sony and Nintendo have enabled purchasing of software from the web while you’re not using the device where games will have to be installed on – I do it all the time to buy PlayStation games from Safari via the PSN website and download them later when I’m at my PS4.

Not only should Apple figure out how to let any platform/device purchase iTunes and App Store content from a web browser – there should be an account management page to view all your purchases and select apps or media you want to start downloading on a remote device, too.