Luma Labs’ Greg Koenig, writing for iMore:

It’s no surprise that questions are being raised about just how durable each variant of the Apple Watch will be, given that people are now considering putting down real money for them. The best way to answer such questions is to wait and see how the first wave of watches do in the hands of real people. Yet it’s not unreasonable for potential early adopters to want at least some idea before they buy. Lucky for us, Apple is using materials and techniques that have been standard for wristwatches going back a few decades, so we can make some educated, experience-driven assumptions about how the watch variants will fair on our wrists soon.

Fascinating read on the materials and processes used by Apple. See also: Koenig’s analysis of Apple’s promo videos from March.