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Apple Uses Tips App to Promote iOS 11 Features

We’re less than a week out from Apple’s big September 12 event, when the release date for iOS 11 is expected to be revealed. As part of the lead-up to that release, Apple is now using its Tips app to promote upcoming iOS 11 features to iOS 10 users. Mitchel Broussard reports for MacRumors:

Apple has begun sharing tips to users on iPhone and iPad concerning the newest features of iOS 11…Users on Twitter and Reddit pointed out the new iOS 11 Tips section starting last night, noticing a few push notifications that encouraged them to read up on tips for Control Center, Siri Translate, the new iPad Dock, and more.

This news makes sense considering the how-to video series Apple surprisingly launched last month to explain iOS 11 features like the Files app and the iPad’s new dock. While those videos focused on iPad features, the items seen in the Tips app so far have been iPhone related as well. Clearly, Apple wants to get people excited about upgrading to iOS 11 while simultaneously helping prepare users for the changes that update will bring.