Cynthia Littleton, reporting for Variety:
Apple TV Plus has given second season orders to the four scripted drama series that launched the streaming service last week.
Dramas “See,” “For All Mankind,” “Dickinson” and “The Morning Show” have been greenlit for sophomore seasons. “Morning Show,” led by Reese Witherspoon and Jennifer Aniston, already had a two-season order and is already at work on its next season of 10 episodes.
Apple has yet to release any specific details about subscribers or viewership activity on the service, which bowed Nov. 1. Sources close to Apple say the service to date has drawn millions of users who are spending on average more than an hour on the Apple TV Plus platform. It’s unclear how many of those are paying subscribers rather than those taking advantage of the service’s seven-day free trial. A knowledgeable source said Apple insiders were impressed by the volume of activity on the platform, which spiked by triple digits this past weekend after the fanfare for the Nov. 1 debut.
Worth keeping in mind that, as part of Apple’s launch promotion for Apple TV+, it’s very likely that the majority of early viewers aren’t paid for the service yet.
As I noted last week (and elaborated on this week’s episode of Connected), I’ve been pleasantly surprised by The Morning Show, despite its less-than-stellar reviews. I’m currently watching For All Mankind and I’m captivated by its fascinating premise as well. As always with new series, it’s good to know second seasons are already in the works.