Much like visiting Starbucks and picking up a free song, the Apple Store is now distributing their own freebies. This week it’s an app called Color Zen, which shows up in the Apple Store app alongside the store’s information. If you’re at home, the app just shows up in the list of things that Apple is currently featuring. Mark Gurman from 9to5Mac writes that it’s an incentive to get people to download the app.

We previously reported that Apple Store employees are instructed to install this application on a new iOS Device during Personal Setup (After a purchase). At an internal event in San Francisco last month, Tim Cook revealed that only a small percentage of Apple customers are aware of the app, but Cook wants to use the app as an element of his plan to boost iPhone sales in his stores.