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Apple News to Have Human Editors, Curation

Jordan Kahn, writing for 9to5Mac on a job listing that indicated Apple News is going to have human editors in addition to algorithms:

Apple’s job listing notes that News editors will be responsible for gathering “the best in breaking national, global, and local news.” They will also be working firsthand with publications to “drive relationships with some of the world’s leading newsrooms, ensuring that important breaking news stories are surfaced quickly, and enterprise journalism is rewarded with high visibility.” And Apple won’t just be curating stories from the big players. It also mentions a focus on surfacing original content from “the largest to the smallest” publishers. News editors will also track social media for breaking stories, according to the job listing, and “recognize and communicate key content trends to senior management.”

And here’s Dan Moren for Six Colors:

But what fascinates me here is the bigger message: that the most profitable and arguably most powerful technology company in the world firmly believes that technology alone simply isn’t good enough for these sorts of determinations. I don’t think it’s necessarily a view you’d hear espoused at the highest levels of Google, for example.

First thought I had: I’m curious to see how they will curate the Technology section in Apple News.