Dave Wiskus has been trying Connect, the social feature of Apple Music, for seven months. He now reports back on how the experiment has been going:
Imagine a social network where you can’t see how many followers you have, can’t contact any of them directly, can’t tell how effective your posts are, can’t easily follow others, and can’t even change your avatar.
Welcome to Apple Music Connect.
Someone asked why I believed that Connect would ever be better than Ping, Apple’s previous attempt at socialifying iTunes. Ping’s mistake was that it tried to connect listeners to each other, as a way of discovering new music. Apple Music has re-thought that problem in some very interesting ways, and early indications are that the new approach works. For the social component, Connect wants to be about connecting artists with their listeners, but at the moment, it falls short.
These are early days, and there’s hope.
The morning after I posted this I awoke to an email from Trent Reznor. He had spoken to Eddy Cue and the team about my concerns, and wanted to assure me that they were being addressed.
Apple has had seven months to get their s*** together. Have they?
The whole post is damning. I hate to say this, but so far those people who originally made fun of Connect as another Ping have a point.